Mike Nielsen

I started out as a rep.

Out in the field, selling face to face. That's where I learned the job from the ground up, and how a field marketing company really works from the inside.

From there I went all the way from rep to owner of a company with seven offices in two countries. Over 20 years in field marketing, I've been responsible for more than 1,500 reps at shopping centres, on streets and at events: recruiting them, onboarding them and training them. Along the way I've trained more than 300 leaders.

We spent countless hours in the field and in the office, juggling Excel files, several programs, loose sticky notes and day-old data, just to get the full picture. That's where AKITA comes from.

It's built on the back of all that know-how: every sale live, per rep, per team and per location, and competitions and battles that keep the whole team in the game. One system instead of five, built by someone who has sat in your chair.

On this blog we share what 20 years in the field have taught us: getting new reps through their first weeks, keeping a team motivated, cutting cancellations, and knowing what each location earns.

Questions, or an idea for an article? Write to info@akitasales.com.